As a beginner photographer, you may be wondering why your photos sometimes look a little off, even though you've done all the right things with your camera settings. One of the most important factors that can impact the quality of your photos is white balance.

White balance refers to the color temperature of the light in a scene. Different light sources have different color temperatures, which can range from cool blue tones to warm yellow-orange tones. Without adjusting your camera's white balance, your photos may end up looking too blue or too yellow, which can be unflattering and distract from the subject of your photo. So, why is white balance so important? Watch this video!